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MS Explorer

How can you help healthcare professionals better understand the impact of MS on people living with the condition? Using HD projection mapping technology, we combined a MoA with a real person to allow neurologists to take an interactive journey through the patient’s body.

This never-been-seen before technology allowed us to communicate about MS in a completely new way, reinforcing the need to treat early and positioning our client as a world-leading innovator.

Our launch and ground-breaking technology reached over 600 neurologists and saw a 340% increase in congress stand visits compared to the previous year.

 

“Our launch and ground-breaking technology reached over 600 neurologists and saw a 340% increase in congress stand visits compared to the previous year.”