Alanna Simpkin joined Pegasus just six months ago and reveals all about her experience so far, as an account executive on the pharma team.
I have always been interested in the pharmaceutical industry, which is why I chose to study pharmacology at university. I thoroughly enjoyed my degree but after completing my second year, I realised the typical laboratory work associated with my degree was not the path for me, so I started to look at other options.
During this search, I came across Ashfield and secured a 12-month placement in the Divisional Marketing team. Throughout this year, I took advantage of my mentors and the training courses available to build my skillset, which enabled me to transition into my new role as an Account Executive (AE) at Pegasus once finishing my degree.
Since graduating in June this year, I have been working at Pegasus on a variety of campaigns, learning about how to create a campaign from scratch, gaining experience through our integrated structure by working with designers, developers and digital experts, and understanding the comms landscape across the pharmaceutical sector.
The thing I love most about my role is that my days are varied. My role combines the science that I am passionate about with my interest in media relations. One day I will be referencing a technical press release, and the next I will be working on a social media or influencer plan for a patient awareness campaign.
I typically start my morning by monitoring trade, medical and consumer media titles for any news reported about clients, their products, or their competitors.
As an AE, my main roles are to help manage campaigns – briefing projects into the creative teams, overseeing work and then delivering it to the client – while I also act as the point of contact for the clients on my primary accounts and offer specialist advice. My pharma background and attention to detail is extremely helpful to ensure all materials we create for the client are medically, legally and commercially approved for production and use.
The highlight of my time at Pegasus so far is working on a brilliant patient awareness campaign. This project involved a broad range of Pegasus’ creative offer, including a campaign website to help patients and printed materials to assist our client’s appointments with care centres. It was underpinned by Pegasus’ unique behaviour change model, ‘COM-B’, created in partnership with the University College London, to ensure it has real impact for patients in this disease area.
At the internal launch of the campaign, it was fantastic to not only deliver all of the great work by Pegasus from the past two years, but it was also amazing to see the client’s reaction. The teams loved the campaign and felt that the care centres would hugely benefit from it, providing an extremely satisfying result.
All this has happened in just six months – now that I’ve settled into my role, I’m looking forward to the challenges the new year will bring.