Written by on . Pegasus.

£3,400 raised from charity gig

On 12th October, Pegasus put on a sold-out charity fundraiser gig in aid of The Clock Tower Sanctuary and Mind, headlined by British Sea Power. Digital Account Manager Jim West explains how the event came about and what happened on the night.

The Clock Tower Sanctuary and Mind have been Pegasus’s chosen charity partners for the last two years and, as part of this year’s fundraising efforts, we decided to join forces with new music blog Hidden Herd (the moonlighting project of yours truly) to promote a night of live music.

Hidden Herd have been putting on monthly new music nights in the south for the last two and a half years, but this co-promoted show with Pegasus quickly transformed into the biggest event we’d ever been involved in after securing a date at 320-capacity Brighton venue Patterns.

After careful planning and collaboration from the finance, design and charity teams, the big task now was to book a band capable of selling such a significant amount of tickets.

And – after a plethora of emails to some of the country’s leading booking agents – we finally managed to book a band even bigger than initially imagined: Mercury Prize-nominated rock band (and local legends) British Sea Power, who were eager to support the two fantastic causes.

British Sea Power had recently sold out the much larger Concorde 2 (600 capacity), so the £20 tickets were in high demand from the get-go – with a hundred sales via the DICE app in the first 10 minutes. In our still rather limited experience, this kind of demand was unprecedented – one can only imagine what it would be like to watch the sales ping through if you’d organised Bieber at Wembley.

Delivering on early promise, the event eventually sold out over the course of a few weeks, meaning that we’d raised an impressive £3,428 total to share between The Clock Tower Sanctuary and Mind.

The night itself was a joyous affair with some exhilarating Brighton-based newcomers in support: noirish garage-poppers Heirloom got things off to a spellbinding start, Underwater Boys wooed with a woozy slew of sun-bleached psych-rock songs and technicolour synth-poppers Yumi And The Weather dazzled with sleek cuts from their self-titled debut album.

For the majority of the bustling basement though, the night was all about British Sea Power – who proceeded to fly through a 60-minute greatest hits set that served as a blistering reminder of their unique brilliance. With the band’s giant white polar bear mascot dancing in the audience throughout, their magnificent set built to grandiose climax ‘The Great Skua’ – a goosebump-inducing finale that left the jam-packed room roaring for more.

It was an emphatic conclusion to a wonderful night in aid of two great causes.

Photos: Nona Duch

is a Digital Account Manager with over five years of community management and social strategy experience.