Pegasus MD Simon Hackett unveils the company’s new look and reflects on what has been achieved in the twelve months since Pegasus joined Ashfield.
This time last year, I shared the exciting news of Pegasus joining Ashfield Healthcare Communication, part of UDG. And a year on, we’ve had another significant week.
It is with great pride that I’m happy to reveal our new brand identity – launched to our people and our clients on Monday. Developed by our talented in-house creative services team, it brilliantly – and simply – conveys our compelling mission of ‘inspiring healthy decisions’. It brings to life our personality and creativity, all backed by the strength and experience of Ashfield.
Our brand is clearly a critical part of our business. For me, our refreshed identity signifies more than just a strong, new look. It is a symbol of our increased strength and potential in terms of global reach, therapy area experience and service expertise.
Being plugged in to the Ashfield network means we’re able to provide end-to-end solutions to health organisations across the world, offer our people greater scope for their development, and ultimately realise our mission of inspiring healthy decisions in more people, in more ways.
And our new look is just one part of our continuous evolution.
Since we joined Ashfield in 2016, we’ve continued to innovate and grow. We’ve built a team of 110 people working with a ‘health first, sector second’ approach and our capability now spans research & insights, strategic planning, media & influencer relations, creative services, digital & social marketing and corporate services.
Our swift growth has also led to the opening of a new office in Macclesfield – also this week – to capitalise on talent recruitment and business development opportunities in the North, as well as being able to work more closely with other Ashfield teams.
And the industry is certainly taking notice. In the last 12 months, we have received five ‘Consultancy of the Year’ titles across global markets and disciplines.
Anniversaries are certainly a good opportunity to reflect but, more than anything, they give us a chance to get excited about what the next 12 months may hold. We look forward to working with you.