Written by on . Pegasus.

Witch Skincare – Switch Now

Skin care brands targeting teenagers face huge challenges – not least because teens are typically brand disloyal, don’t read magazines and are influenced more by friends and bloggers than celebrities.

Our ‘Switch Now’ campaign targets teens through online channels in a language they understand – using bloggers to drive awareness and with an immediate call to action. We built an engaged community, encouraging teens to Switch to Witch and share with friends and then thanking them with exclusive video content from vlogger Essie Button (with our content viewed 235,000 times), along with instant wins and samples.

Our Switch event featured bloggers with a combined YouTube following of over 7 million. Now in its second year, our integrated Switch campaign has driven 62,000 visits to our campaign hub and encouraged 24,000 girls to ‘Switch to Witch’ through product trial.

“Now in its second year, our integrated Switch campaign has driven 62,000 visits to our campaign hub and encouraged 24,000 girls to ‘Switch to Witch’ through product trial.”