Written by on . Pegasus.

Why we say *YES* to the British Beauty Lobby

When we heard that a group of high profile figures from the world of beauty were joining forces to give the industry a voice in government, there was a ripple of excitement in the Pegasus office.

Because despite turning over £17 billion annually and employing over 1 million, the British beauty industry currently has very little influence at government level. Unlike the arts, music and fashion who regularly communicate with government, the beauty sector has no voice or unified group to champion its interests.

The British Beauty Lobby – lead by industry stalwart and co-founder of BeautyMART, Millie Kendall – aims to change that; consolidating diverse interests into one lobby group to put key issues on the government agenda, and ensure the industry’s opinions are taken into consideration to positively influence change.

It started last year when Millie Kendall attended a round table hosted by government to address the effect of the Brexit referendum on the fashion industry. “This was an eye-opening experience as it became abundantly clear that the beauty industry has no voice,” said Kendall. She approached fellow industry leaders Kate Shapland, former Beauty Editor at The Telegraph magazine and founder of Legology, and Kathy Phillips, founder of This Works, and together The British Beauty Lobby was formed.

“British Beauty Lobby was an organic assembling of like-minded industry leaders, practitioners and operatives. Too many of my peers in the beauty business were frustrated with having no voice in Parliament to contribute to any conversation affecting our industry. Post the Brexit referendum this became extremely polarised and we were fed up with not being taken seriously. “There are a lot of organisations in our industry but no lobby group. No one challenged government, and we recognised the size and impact of our industry could be huge, and that if we valued the beauty business in the UK properly we would have a better chance of having formal position to lobby government from,” Kendall told Cosmetics Business

With positive meetings with the Culture Minister’s advisor under their belt, a manifesto and a web site soon to be launched, there’s no doubt that the British Beauty Lobby means business. And with Brexit affecting the sector in so many ways it’s high time the beauty industry found a serious and sensible voice in government.

What’s most exciting is the inclusive approach the British Beauty Lobby is taking – at its heart is the ambition to be an open forum for the whole industry, from brands to retailers, journalists to make-up artists, and leaders to practitioners, so sign up today at britishbeautylobby.uk to make your opinion count, and join the conversation on Instagram @britishbeautylobby and twitter @bbeautylobby

Best of luck British Beauty Lobby – we can’t wait to hear more!

is an Associate Director in our Healthy Beauty team. She has 12 years of brand communications experience in health, nutrition, FMCG and beauty.