Written by on . Pegasus.

Bio-Oil – Body Philosophies

We’ve spent the last four years helping to build an engaged social community for Bio-Oil from 3,000 fans to over 200,000 advocates.

Our latest campaign encouraged women to share their own body confidence advice with others. The call to action was driven through extensive press and blogger coverage, a partnership with Hearst publications, a collaboration with beauty vlogger Melanie Murphy and Bio-Oil’s own celebrity fans.

The latest campaign had a coverage reach of over 26,000,000 and captured Body Philosophies from nearly 15,000 people. To ensure the Body Philosophies shared would directly help young people to improve their body confidence, Bio-Oil teamed up with the charity ‘Body Gossip’.

Performance projects have been funded in 20 schools across the country, with creative sessions designed to explore body confidence, using the Bio-Oil body philosophies shared, via the arts and drama.

“Performance projects have been funded in 20 schools across the country, with creative sessions designed to explore body confidence, using the Bio-Oil body philosophies shared, via the arts and drama.”