Written by on . Pegasus.

The British Skin Foundation – It Takes Seven

The BSF approached us to help raise vital funds towards research into skin cancer.

Putting its community of people affected by cancer at the heart of our thinking, we built a powerful and engaging call to action around the shocking statistic that seven people a day die from skin cancer. It Takes Seven is our creative response – inspiring support by encouraging teams of up to seven to come together to fund raise.

In just two weeks from launch, the campaign had raised more than £20,000 towards skin cancer research.

 

“In just two weeks from launch, the campaign had raised more than £20,000 towards skin cancer research.”