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Morrisons – Health Lab

We set out to discover if there was a low-cost, sustainable way to trigger shoppers into making healthier choices.

Working with the National Obesity Forum, we created a series of ‘behaviour change interventions’ including life size cut outs of real doctors and nurses, placing them in the fruit & veg sections of our pilot store.

We also filled the shop with materials bearing the message ‘Let’s Shop Healthier’. The media jumped on the story, and blanket national media coverage followed. As a result of our Healthier Choices Pilot, sales of fresh fruit rose by 20% and sales of smoked fish rose by 10%.

“As a result of our Healthier Choices Pilot, sales of fresh fruit rose by 20% and sales of smoked fish rose by 10%”