To raise awareness of their discreet online doctor service during sexual health week, we took LloydPharmacy’s ‘sex degrees of separation’ calculator and made it go viral!
The calculator works out the number of indirect sexual partners someone has had. The aim was to attract consumers to complete the sex degrees calculator and increase quality links and traffic to the website and ultimately encourage visitors to apply for an STI risk assessment.
“The campaign delivered 1.6 million ‘calculations’ and saw 1,300 people register for STI assessments. Most notably, there was a 97 per cent increase in sexual health-related sales.”