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Holland & Barrett – The Good Life

For our longest standing client in health food & nutrition, it was crucial that social media added commercial value rather than simply being a ‘nice to have’.

With a mission to take people from ‘I Like’ to ‘I Love’, we set out to help them discover #thegoodlife, rewarding curiosity and celebrating loyalty along the way.

We started by giving fans their own platform to be vocal about how much they loved the brand, creating the Good Life Insiders a small group who test NPD and help create content.

With new customers joining the brand on social every day, we developed exclusive giveaways and opportunities to try new products and incentivise participation. The results speak for themselves.

Alongside building a community of 100,000+ fans on Facebook and extending brand reach to channels such an Instagram, our campaign has driven 75 million page impressions, 200,000 interactions and a staggering 10% engagement rate.

Sales revenue, coming directly from social, has increased by 1,017%.

“75 MILLION PAGE IMPRESSIONS, 200,000 INTERACTIONS AND A STAGGERING 10% ENGAGEMENT RATE. SALES REVENUE, COMING DIRECTLY FROM SOCIAL, HAS INCREASED BY 1,017%.”