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Cetraben – Skintelligence

We created a new, responsive website for our skin health client. Since launch the site has performed significantly better, growing both search visibility and organic traffic while demonstrating a measurable improvement in on-site engagement and user experience.

To bring to life the sense of brand purpose and expertise, as well as to increase the likelihood of engagement, we created a suite of compelling content with input from experts and case studies to help people better manage their condition.

This included ‘Skintelligence’ tests, a downloadable skin diary, a mode of action animation, expert Q&As and case study testimonials. We’ve driven 135,000 visitors to the website, 112,000 views of our videos and over 12,000 people have visited the ‘where to buy’ page. We’ve also seen a 300% increase in search.

“We’ve driven 135,000 visitors to the website, 112,000 views of our videos and over 12,000 people have visited the ‘where to buy’ page. We’ve also seen a 300% increase in search.”