To amplify Aquafresh’s sponsorship Disney Pixar’s ‘Inside Out’ film, we produced an innovative video to bring together the struggles parents face at brushtime, while linking to the different characters from Inside Out: Joy, Fear, Disgust, Sadness and Anger.
Mummy bloggers were invited to secretly film their children during brushtime to capture the different emotions they feel and this footage was used to bring the video to life. Alongside a full media outreach campaign, branded Inside Out and Aquafresh Kids Brushtime Kits were also created and distributed via online competitions and Mummy blogger reviews. In total, 51 items of media coverage were secured, including a national newspaper piece, a TV slot and 17 Mummy blogger reviews.
“The video gained more than 83,000 views on YouTube and 5,500 Brushtime Kits were distributed via Tesco and Asda.”