Written by on . Pegasus.

Bayer – The Inseparables

After successfully pitching for a creative ad brief on the back of our work for Bayer, we launched our first ever through-the-line UK advertising campaign.

Devised, developed and delivered through our in-house team, our campaign – The Inseparables – plays on the social media trend of people recreating childhood photos, this time with the addition of a faithful pet. The campaign is running on a variety of channels, including TV, social, digital display, point of sale, a new website and a stand at Crufts, and on Facebook (where we’ve seen the number of engaged fans increase to over 53,000).

To date, the ad has been viewed over 1.7 million times on Facebook and YouTube, with people viewing an incredible 95% of the ad. Anecdotally, we’ve had hundreds of comments in support of the creative!

“To date, the ad has been viewed over 1.7 million times on Facebook and YouTube, with people viewing an incredible 95% of the ad. Anecdotally, we’ve had hundreds of comments in support of the creative!”