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Bayer – Slime Watch

 

Leading the first experiment of its kind into tracking the secret lives of slugs and snails we were able to educate dog owners about the risks of the potentially fatal lungworm parasite in UK gardens.

Blanket broadcast and print coverage followed. As a result of Slime Watch26,943 people talked about the subject of lungworm on twitter and 9,000 engaged with lungworm content on Facebook.

We have won a total of 8 awards including PR week’s prestigious ‘Best Healthcare Campaign’, and driven 21,000 new visitors to the website in one month, resulting in a sales spike of over 30,000 packs.

Download the Slime Watch report here.

“WE HAVE WON A TOTAL OF 8 AWARDS INCLUDING PR WEEK’S PRESTIGIOUS ‘BEST HEALTHCARE CAMPAIGN’, AND DRIVEN 21,000 NEW VISITORS TO THE WEBSITE IN ONE MONTH, RESULTING IN A SALES SPIKE OF OVER 30,000 PACKS.”